1 00:00:05,000 --> 00:00:08,000 THE SNAKE IS IN THE APPLE Datalove #4 2 00:00:08,000 --> 00:00:13,000 I am convinced of something: it is only by appropriating technology 3 00:00:13,000 --> 00:00:16,000 that we will be able to master it and therefore be free. 4 00:00:16,000 --> 00:00:19,000 Because the opposite means we will be mastered by technology 5 00:00:19,000 --> 00:00:21,000 and therefore controled by it. 6 00:00:21,000 --> 00:00:27,000 This is Apple's model in which all devices are tied to software, to products, to things, 7 00:00:27,000 --> 00:00:32,000 you cannot get out of it. Once you set a foot into it, you cannot get out of it...ยจ 8 00:00:32,000 --> 00:00:36,000 It is a wonderful world Sensual and easy 9 00:00:36,000 --> 00:00:40,000 Full of colours and games With tactile pleasures 10 00:00:40,000 --> 00:00:44,000 A world where corners are rounded That takes us by the hand 11 00:00:44,000 --> 00:00:49,000 To guide our emotions Come, all is gonna be fine 12 00:00:51,000 --> 00:00:54,000 Don't go there, don't go there Don't bite Apple's comm(unication) 13 00:00:54,000 --> 00:00:58,000 Don't go there, don't go there The snake is in the apple! 14 00:00:58,000 --> 00:01:01,000 Don't go there, don't go there Don't bite Apple's comm(unication) 15 00:01:01,000 --> 00:01:07,000 Don't go there, don't go there The snake is in the apple! 16 00:01:07,000 --> 00:01:12,000 Can you hear as an echo A familiar voice 17 00:01:12,000 --> 00:01:15,000 That whispers behind your back And tells you what to do? 18 00:01:15,000 --> 00:01:19,000 Little by little you invest In all these screens 19 00:01:19,000 --> 00:01:24,000 From the biggest to the smallest All becomes tempting... 20 00:01:24,000 --> 00:01:28,000 It's a world that will wither In obsolescence 21 00:01:28,000 --> 00:01:32,000 An extra-thin universe That fools our senses 22 00:01:32,000 --> 00:01:35,000 Still brand new, already over In its sealed-up shell 23 00:01:35,000 --> 00:01:40,000 It's a world where the battery Dies with its thing 24 00:01:43,000 --> 00:01:46,000 Don't go there, don't go there Don't bite Apple's comm(unication) 25 00:01:46,000 --> 00:01:50,000 Don't go there, don't go there The snake is in the apple! 26 00:01:50,000 --> 00:01:54,000 Don't go there, don't go there Don't bite Apple's comm(unication) 27 00:01:54,000 --> 00:01:59,000 Don't go there, don't go there The snake is in the apple! 28 00:01:59,000 --> 00:02:03,000 At night before sleeping Always a bit too late 29 00:02:03,000 --> 00:02:07,000 In the morning not yet awake Upon first glance 30 00:02:07,000 --> 00:02:10,000 iThingies, iThingummies And iThinumbobs 31 00:02:10,000 --> 00:02:16,000 Being sold to sleepwalkers Like iCupcakes 32 00:02:16,000 --> 00:02:20,000 To ensure your comfort The serpent chooses 33 00:02:20,000 --> 00:02:23,000 Little by little it bites you Its venom is acting 34 00:02:23,000 --> 00:02:27,000 In the subway in the bus The nose in a hole 35 00:02:27,000 --> 00:02:32,000 We see more and more people Not seeing anything anymore 36 00:02:35,000 --> 00:02:38,000 Don't go there, don't go there Don't bite Apple's comm(unication) 37 00:02:38,000 --> 00:02:42,000 Don't go there, don't go there The snake is in the apple! 38 00:02:42,000 --> 00:02:45,000 Don't go there, don't go there Don't bite Apple's comm(unication) 39 00:02:45,000 --> 00:02:51,000 Don't go there, don't go there The snake is in the apple! 40 00:02:51,000 --> 00:02:55,000 Maybe one day at least Eve and Adam 41 00:02:55,000 --> 00:02:58,000 Would meet a lovely Gnu Who would chase the snake away 42 00:02:58,000 --> 00:03:02,000 Maybe then they would Throw away their iPhones 43 00:03:02,000 --> 00:03:10,000 And without any remorse the Gnu will bite the Apple!